Collateral-on-Demand: A Key Driver for Profit and Growth End-to-End Collateral-on-Demand Solutions—from HP Indigo

Collateral production takes on a new look
As a commercial printer, you know well what your customers are demanding for their collateral production. Today, they want shorter, more frequent print runs, the ability to change and update, as well as more customized and versioned pieces. Increasingly, they also demand that collateral be part of an integrated cross-media campaign that involves email, the web and direct mail.
Some market demands, though, will never change. More often than not, customers require the highest possible print quality, accurate color, crisp text, vivid images, and the best finishing options. They also want collateral produced yesterday... and at a competitive price, of course.
Every piece of marketing collateral plays an important communications role, whether it’s a brochure, flyer, business card, stationary proposal or white paper. As with any customer interaction, a company’s collateral informs customer perception.
In order to maintain that all-important brand identity which governs customer loyalty, companies invest heavily in their print collateral—in resources, time and money. In fact, for every dollar spent on printing, an additional five to eight dollars are typically spent on administrative costs, document preparation, creative development, reviews, warehousing and distribution.